This is an excellent article. This is what I keep telling everyone about. Internet Marketing is not about making a couple of extra bucks. It's a legitimate business which deserves to be treated like one.
"I was reviewing one of my favorite books the other day and it reminded me that we really should all be building out internet businesses just like Ray Crock did at McDonalds. Of course, the book I’m talking about is The eMyth by Michael Gerber. Actually, the latest version is called The eMyth Revisted.A lot of people mistakenly believe that The eMyth is about the electronics age, or email, or ecommerce, but actually E is for entrepreneurial myth. In The eMyth Gerber goes through an example of how McDonalds was able to franchise its business all across the world and the systems they used to do that.
As a matter of fact, Gerber points out that a new McDonalds franchise opens somewhere in the world every eight minutes. This is truly remarkable and only possible because the McDonalds business is completely systemized.
Every tiny detail that is involved in running a McDonalds is documented in McDonalds’ procedure manuals. How big the hamburgers should be, what the buns should look like, how thick the patties should be, they even have a procedure for where the pickles go. Crock recognized that if you place the pickles in a particular configuration you could keep them from falling off of the hamburger into the customer’s lap, therefore increasing customer satisfaction.
All of these tiny details are precisely documented in McDonalds’ procedure manuals. The impact of this careful documentation is twofold. One, it makes McDonalds run like a finely oiled machine. It gives consistency of experience at every McDonalds that you go to. In fact, I’ve been to McDonalds in Tokyo and Korea, in Texas, in Tennessee, they’re all the same.
Actually, as a side note, McDonalds in Tokyo also serves noodles, which kind of freaked me out a little bit, but that’s neither here nor there."
Read more here.
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